ULTRA WEAR
FOUNDATION

The brand-new Ultra Wear Foundation is a 24-hour long-lasting foundation that is sweat-proof, provides full coverage and has a matte finish. It is now available in 16 shades, making it easier than ever to find your perfect shade match.

ULTRA WEAR FOUNDATION

24H Wear & Comfort
Sweat-proof
Matte finish

EMPOWERING WOMEN ALL DAY LONG

CLINICALLY TESTED*

Feel more confident to go through their day

82%

Feel more positive and happier

78%

Feel more beautiful to face an important event

78%

Know this product will not let them down

70%

*Source: 100 women, 18 -50 years old, fluid foundation users

DISCOVER THE PERSONAL
STORIES OF OUR 3 WOMEN

Aarika's Story

SHADE 051
(My Power is Love)

Meet Aarika, she’s a style icon and doting mother-of-two, who’s as adept at singing as she is as playing the role of Marketing Director at branding agency Elementary Co. Hear Aarika’s story in her own words.

Jasmine's Story

SHADE 03
(My Power is Self-Assurance)

Jasmine was studying at SMU when she decided to enter The New Paper New Face modelling competition in 2014. She wasn’t the winner, but thanks to hard work and perseverance, she is now a successful model and, a rising actress.

Marie's Story

SHADE 045
(My Power is Determination)

Marie runs ultra-marathons to raise funds for rescue dogs, overcoming her fears with each race. Find out more about her story.

16 SHADES OF FOUNDATION
16 INCREDIBLE WOMEN

Ailin Mao
SHADE 055
(beige ideal)

If there’s one thing you should know about Ailin Mao, it’s that she prefers roughing it up in the great outdoors to the city. However, her love for nature extends far beyond her own adventures – Ailin’s job is to set someone else up on their own journey to the African safaris.

Amanda Eng
SHADE 02
(LYS ROSE)

As the old adage goes: “Behind every successful man is a woman”, but we prefer to tell the story of Amanda Eng, Marketing & Buying Director of NAIISE, who works alongside her husband Dennis Tay, the brand’s founder. After departing her full-time job, Amanda joined NAIISE sharing the belief that design should be made accessible to everyone, along with the vision to foster an environment to support designers and creators.

Mavis Low
SHADE 010
(BEIGE PORCELAIN)

Throughout history, many leaders and great minds had something in common – a good mentor. That’s what inspired Technology Lawyer Mavis Low to act as the mentorship director for two years at the Young Women’s Leadership Connection or YWLC. Starting out initially as a member, Mavis’s mentor had such a profound influence on her that she decided to hold a more active role as the mentorship director, matching mentees with suitable mentors.

Dr Neo Mei Lin
SHADE 035
(BEIGE DORÉ)

To her friends, Dr Neo Mei Lin is jokingly known as ‘Clam Queen’, or ‘The Mother of Clams’. The nickname is well-earned, as the marine biologist and research fellow at the Tropical Marine Science Institute at NUS has dedicated her career to the study and conservation of the Tridacna gigas (or giant clam) species.

Jasmine Sim
SHADE 03
(BEIGE DIAPHANE)

Jasmine was studying operations at Singapore Management University when she decided to enter The New Paper New Face in 2014. She wasn’t the winner, but thanks to hard work, learning how to bounce back from rejection, and saying “yes” to some big but terrifying opportunities, Jasmine has become not just a successful model, but an up-and-coming actress who’s living proof that being nice will get you everywhere.

Vanessa Paranjothy
SHADE 08
(CARAMEL)

For Vanessa and her two sisters, changing the world for the better is something that strongly bonds them. Passionate and driven, the sisters founded Freedom Cups, changing the lives of billions of women in third-world countries.

Grace Clapham
SHADE 04
(BEIGE NATURE)

Grace plays many roles, including entrepreneur, life coach, mentor and also mother. As the co-founder of The Change School, she focuses on holistic learning and mentoring people going through big career and life changes.

Ang Geck Geck
SHADE 023
(BEIGE AURORE)

Filmmaker Ang Geck Geck cherishes getting out of her comfort zone, even though it scares her at times. Whether she’s working on film projects in Singapore or abroad, this careful, thoughtful leader is all about figuring out the best way to communicate with those around her.

Cheryl Koh
SHADE 032
(BEIGE CENDRE)

Creating desserts brings Cheryl great joy. The award-winning pastry chef at two-Michelin-starred French restaurant Les Amis believes in hard work and dedication. She embarked on a quest to hone her skills, and that led her to work in Paris, Dubai, Macau, Italy and Hong Kong before coming back to Singapore. Cheryl’s tarts were so popular with diners that the restaurant’s owners set up a joint venture with her called Tarte by Cheryl Koh.

Marie Choo
SHADE 045
(SABLE BEIGE)

Helping dogs and pursuing her fitness goals are what Marie loves doing. The self-proclaimed overachiever who used to run her own public relations agency now runs for dog charities, and is also a dog behaviourist and trainer, a part-time lecturer at Lasalle College of the Arts, and a certified fitness trainer. To her, “having power” means having the ability to inspire others and make positive changes in their lives.

Theresa Shan
SHADE 025
(BEIGE LIN)

Practising and teaching yoga brought Theresa so much joy that she started online portal Soulscape to connect the yoga community. The former television and film producer also created Madana, her brand of eco-friendly yoga products and accessories. She says the most important attribute in entrepreneurship is the ability to bounce back from failure.

Serena Adsit
SHADE 01
(BEIGE ALBATRE)

Beauty isn’t just external – raw inner beauty can instantly light up a room, says the mother and businesswoman. Once a painfully shy teenager, the founder of model agency Mint Singapore believes that when you commit to working through your issues, it creates a more grounded, present, authentic and beautiful person.

Aarika Lee
SHADE 051
(SABLE BEIGE)

To Aarika Lee, her family and relationships with passionate, like-minded people are her greatest achievements. To the public eye, she’s a style star and role model mother-of-two, who’s as adept at singing as she is playing the role of marketing director at branding agency Elementary Co.

Olivia Lee
SHADE 011
(BEIGE CRISTALLIN)

Olivia can find humour and beauty in everything. And this can be seen through her outlook on life and work as an industrial designer, but more importantly, also in her relationships with the people around her.

Carol Loo
SHADE 021
(BEIGE JASMIN)

As the business director of an ad agency, Carol believes that any woman can (and should) be an inspiration. She is all about inclusivity and if she had the power to change one thing in the world, it would be patriarchy.

Suwan Tan
SHADE 051
(CHATAIGNE)

Nothing sums Tan Suwan up more than the phrase “just do it”. After school, she took a year off to join a dance programme in New York. When a tech start-up came calling, she quit her investment banking job. It might explain why she now wears three hats at a go: that of Innovation & Partnerships manager at Publicis Media, Chief Marketing Officer at local jeweller Lucy & Mui, and instructor at Webarre.

REVEAL THE
POWER OF MAKEUP

Slide right to see “After” photos

More before &
after shots

ULTRA WEAR
FAMILY

ULTRA WEAR
FOUNDATION

CoverageFLAWLESS MATTE


SPFSPF 15


To Love24H Wear & Comfort
Sweat-proof
Matte Finish

ULTRA WEAR
CUSHION

CoverageNATURAL MATTE


SPFSPF 50


To LoveLong Lasting
Matte Finish
Portable & Refillable

Complete your beauty routine

  • Prepare your skin with
    Advanced Génifique

    LEARN MORE
  • Protect your skin with
    UV Expert Aqua Gel

    LEARN MORE
  • Perfect your smile with
    L’Absolu Rouge

    LEARN MORE
  • Control shine with
    Teint Miracle Loose Powder

    LEARN MORE

Try Ultra Wear Foundation today

Sign up now for a complimentary 15-minute makeover service and receive a sample of Ultra Wear foundation in your shade.