ABSOLUE
PERPETUAL YOUTH

Known for its legendary wrinkle correction, Lancôme has been mastering cell renewal since 1965. Following 10 years of research and 2 patents, as early as 2012, we discovered the role of AMPK, the longevity molecule, in combating the signs of ageing. AMPK controls 4 youth functions: cellular energy, anti-oxidation, fighting inflammation and cellular detoxification. With these actions, AMPK reveals skin’s youthful appearance and maintains its radiance.

The AMPK molecule plays a vital role in beauty. As the « longevity switch », its activation mitigates many of the signs of skin ageing. When AMPK is activated, the skin’s surface behaves in a healthier way, with improved barrier function, regeneration, and defense against aggressors. AMPK is the switch that turns on the skin’s light of youth.

The Absolue Perpetual Rose™ extract is the only known rose extract that is proven to reveal AMPK, the longevity master switch, and maintain the skin surface’s youth function. Its extract encompasses a unique blend of multiple molecules that are beneficial to the surface of skin. Absolue leverages a unique extraction process to create this proprietary blend of actives molecules, resulting in a rich, regenerative effect.

The proprietary blend of active molecules created through the Absolue Perpetual Rose™’s extraction allows the full benefits of their regenerative effects in our formulas, for a skin surface that looks younger for longer.

The result of 7 years of research, Pro-Xylane™ is one of the most powerful and complete anti-ageing molecules to have been identified by L’Oréal’s research. This molecule targets the reconstruction of the extra-cellular matrix of the skin. From this discovery onwards, Absolue was enriched with the patented scientific breakthrough molecule Pro-Xylane™ and the intensely replenishing Bio-Network to rejuvenate and nourish the skin.